A Project Manager, Senior Instructional Designer and LMS Administrator.
Fundraising Campaign
The Executive Director of NAESM, Inc. set a goal to raise $30,000, for the non-profit, by his 30th birthday. With the help of a polished website, social media campaign and print collateral, he surpassed the goal!
CLIENT:
NAESM, Inc,
TOOLS:
Adobe Photoshop, Wix
SERVICES:
Marketing Strategy, Web Design, Graphic Design, Social Media
IF WE DON'T START TODAY, IT WILL BE TOO LATE TOMORROW.
NAESM (National AIDS Education & Services for Minorities) Inc. was founded in 1990 to address the HIV/AIDS epidemic that infected and affected the friends, neighbors, and partners of its founders. The organization addresses health disparities that disproportionately impact the African American community, particularly Black gay men.
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Darwin Thompson, Executive Director of NAESM, Inc., set a goal to raise $30,000 by his 30th birthday to provide vital resources for NAESM’s young adult resource center.
THE PROBLEM:
The campaign needed to appeal to varying demographics; NAESM’s corporate benefactors and Darwin’s personal supporters. Additionally, the solution needed to be economical and easily implemented by NAESM’s staff.
THE SOLUTION:
I provided an integrated marketing strategy that focused on reaching the targeted demographics both online and at events.
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First, I designed flyers for event interactions. Next, I developed a website. The website served as an information hub and payment terminal. I drove traffic to the website by leveraging NAESM and Darwin’s eight existing social media accounts. I crafted shareable posts with information and direct calls to action. As a finishing touch, I provided banners that were used across all social media accounts and on NAESM’s corporate website.
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The campaign was a success!