top of page

Fundraising Campaign

The Executive Director of NAESM, Inc. set a goal to raise $30,000, for the non-profit, by his 30th birthday. With the help of a polished website, social media campaign and print collateral, he surpassed the goal!

CLIENT:
NAESM, Inc,

TOOLS:
Adobe Photoshop, Wix

SERVICES:
Marketing Strategy, Web Design, Graphic Design, Social Media

Week2.png
Week4-1024x1024.jpg
Week3-1024x1024.jpg

IF WE DON'T START TODAY, IT WILL BE TOO LATE TOMORROW.
 

NAESM (National AIDS Education & Services for Minorities) Inc. was founded in 1990 to address the HIV/AIDS epidemic that infected and affected the friends, neighbors, and partners of its founders. The organization addresses health disparities that disproportionately impact the African American community, particularly Black gay men.

​

Darwin Thompson, Executive Director of NAESM, Inc., set a goal to raise $30,000 by his 30th birthday to provide vital resources for NAESM’s young adult resource center.

THE PROBLEM:
 

The campaign needed to appeal to varying demographics; NAESM’s corporate benefactors and Darwin’s personal supporters. Additionally, the solution needed to be economical and easily implemented by NAESM’s staff.

Screen Shot 2021-10-16 at 6.45.19 PM.png

THE SOLUTION:
 

I provided an integrated marketing strategy that focused on reaching the targeted demographics both online and at events.

​

First, I designed flyers for event interactions. Next, I developed a website. The website served as an information hub and payment terminal. I drove traffic to the website by leveraging NAESM and Darwin’s eight existing social media accounts. I crafted shareable posts with information and direct calls to action. As a finishing touch, I provided banners that were used across all social media accounts and on NAESM’s corporate website.

​

The campaign was a success!

bottom of page